Motomami is an aesthetic popularized by the Spanish singer ROSALÍA through her 2022 album of the same name. It is a conceptual fusion of two contrasting ideas, as reflected in its name: "Moto," representing a hard, strong, and masculine energy (from "motorcycle"), and "Mami," representing a soft, vulnerable, and feminine power.

The style is defined by its blend of rugged Biker culture with a futuristic, avant-garde edge and influences from Y2K and Japanese anime. It became a significant trend in 2022 and 2023, influencing both street style and high fashion runways and creating a distinct visual language centered on themes of transformation, confidence, and a multifaceted femininity.

The Motomami aesthetic was born with the release of ROSALÍA's album MOTOMAMI in March 2022. The entire visual campaign for the album—from the minimalist, striking cover art featuring a nude ROSALÍA wearing only a motorcycle helmet, to the music videos and the wardrobe for her world tour—established a cohesive and powerful aesthetic. This visual language was a deliberate artistic choice, meant to reflect the album's themes of duality and transformation.

The aesthetic draws inspiration from the long history of biker fashion, tracing back to the iconic leather jackets of the 1950s and their interpretation by designers like Yves Saint Laurent in the 1960s. However, ROSALÍA's version updates this look through a contemporary lens, incorporating influences from 2000s pop culture, Japanese manga and anime (such as Akira ), and a futuristic, Cyberpunk sensibility.

The style quickly spread beyond ROSALÍA's own work, becoming a major trend on social media and being adopted by fashion figures like Bella Hadid and Kim Kardashian. High fashion brands such as Miu Miu, Chanel, Balmain, and Dior also took inspiration from the aesthetic, incorporating moto-inspired elements like leather, protective padding, and racing silhouettes into their runway collections.

The Motomami fashion style is a direct expression of the aesthetic's core duality, blending hard and soft elements to create a look that is both strong and sensual.

The most iconic garment of the aesthetic is the leather biker jacket, often oversized or cropped. This is frequently paired with other moto-inspired pieces like racing-style pants, leather miniskirts, or full racing suits. The tough, utilitarian nature of these garments is often contrasted with more feminine or revealing items, such as delicate tops, sheer fabrics, or form-fitting black dresses. Pleated "schoolgirl" skirts are also a common element, adding a touch of playful juxtaposition.

The most defining piece is the motorcycle helmet, particularly a futuristic, Cyberpunk -inspired design with cat ears, which was popularized in ROSALÍA's live performances. Oversized Y2K-style sunglasses, long opera gloves, and chunky silver jewelry are also common. Footwear is typically heavy and practical, consisting of thigh-high leather boots or chunky moto boots.

The color palette is dominated by black, white, and a vibrant, lipstick red. Soft pink is often used as a contrasting accent, representing the "mami" side of the aesthetic. A key visual motif is the butterfly, which symbolizes the theme of transformation that is central to the album and the aesthetic. The album's artwork also established a visual style of handwritten, scribbled text and symbols, which is often replicated in fan edits and related media.